Vysk Branding

Feb 2016 - Sept 2016

skills Creative direction of brand, illustration, document layout, logo design, professional writing (clear explanation of how and when to employ assets)

description Over the course of several months, I developed a set of visual/literary guidelines to inform the use of the Vysk brand. To that end, I developed dozens of assets, feature set iconography, product logos, logotypes, fonts, illustrations, photography, and more. I created a comprehensive guide document to explain how to use these assets, and built a repository file structure for brand elements to make them accessible for use by members of our organization, with plans to take that guide online in the future. see brand guidelines

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Matt Finlay is a writer, designer, and artist based in San Antonio, TX. He builds literary and visual narratives for brands, ideas, initiatives & individuals.